From a white truck into a classic cat digger, this truck has head turning power! This gem stirs up attention wherever it goes. Being a mechanic the truck tends to get a bit grubby, but with the texture the grime is camouflaged. Attention to detail was paramount, right down to the air tanks!
To promote a new business venture which follows on from an existing brand you must look the part! Mach3 developed a pull out rack system for the back of vehicles and wanted to push this new brand "Machrac" forward. Fitting with the Mach3 brand we created this striking identity with a twist of difference.
With the Lincoln Laboratory going mobile with their own food truck we set out to replicate the key features of their home base using textures and high quality photography to ensure this wrap has maximum impact while enforcing the existing theme. The truck was a little rough around the edges when we first got it but by using the flaws to our advantage we created a perfect representation of the Lincoln Laboratory.
